Starting a Business during a Pandemic


In May, we will see the country start to reopen with Museums and Galleries, retail will open under the strict restrictions of click and collect only purchases while Hairdressers and Barbers will start to get back to business as normal as they can during the Covid-19 pandemic.

Mick Abidoye, founder of Created in Fire

Mick Abidoye, talks about the challenges he has faced during the last year of the Covid-19 pandemic while setting up his Promotion Agency Created In Eire.

‘’My late father Olbukoyue Abidoye (may his soul rest in peace) was my inspiration to start my own business. He founded his accountancy firm and I wanted to follow in his footsteps. He taught me you shouldn’t be afraid of what people say to you because there will always be people who will tell you your ideas are stupid or won’t be successful.

If you believe in yourself, you can conquer anything in this world. Whenever you’re feeling down or feel like giving up, remember the reason why you started your journey.

Find friends that motivate you to not stop until you reach your goals. The best thing that can happen to you is to make mistakes! Take it as a learning opportunity.’’

In April of 2020, Mick set up his agency to give young people who are underrepresented in the entertainment industry the ability to be recognized for their work and talent.

‘’In the inception of Created in Eire was a very personally inspired choice. From a very young age, I was inspired by my departed father, Olubukoye Abidoye. Watching him build his accountancy firm from the ground up created an entrepreneurial spirit within me that made me want to follow in his footstep and create something of my own. I’ve also seen the melting pot of creativity in Ireland and how these people tend not to get the credit and recognition they deserve, that’s when Created in Eire was born. It’s an organization built from love and inspiration, an organization that sees the talent and creativity that Ireland has to offer and promote their content from musicians, creators, and businesses through social media. Our goal is to create new businesses for Ireland and put Ireland on the map with the entertainment industry’’

What were the toughest challenges you faced?

‘’When we began to expand, more and more content was being presented to the company. The challenges started to begin when we were getting a lot of traffic and I couldn’t keep up. So I had to do over 100 interviews with people to fill roles and positions for Created in Eire, the hardest challenge I had to face was registering the agency as a business. This was confusing and frustrating for me but I persevered and we’ve accomplished in reaching over seven thousand followers on Instagram. In the future, I want Created In Eire to be a well-known agency and to be recognized all around the world.’’


Mick ends by saying; ‘’Like all businesses we are being affected by the Covid-19 pandemic. It’s been difficult because all the plans and all the content we had planned for our platform as well as the creators and creatives in Ireland have been postponed. It has been difficult to keep the morale and passion alive of the 20 people who are part of the CIE team and make sure everyone is doing ok.’’


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